Kajabi vs Thinkific (2025): An even better alternative

We looked at how Kajabi and Thinkific compare to each other (and to Esmerise) to help you decide what is the best platform for you.

Introduction

Most comparisons between Kajabi and Thinkific stop at a superficial feature list. This analysis goes deeper, built on years of hands-on experience helping creators migrate from these platforms.

As the Esmerise team, we didn’t just *use* Kajabi and Thinkific — we thoroughly documented transitions, pain points, and success factors for hundreds of creators who left them behind. That gives us a unique and grounded perspective on how they actually perform.

We know exactly where each platform shines, where it creates friction, and which specific creator needs each one is—or isn’t—designed for. We’ll conduct a pragmatic evaluation of Kajabi and Thinkific, focusing on what truly matters for creators. Then, we’ll introduce Esmerise—the platform we engineered as a direct response to the gaps and opportunities we discovered along the way.

The goal is to give you the clarity you need to make a critical strategic decision. Your platform shapes your operational efficiency, your students’ experience, and your business success.

How easy are Kajabi, Thinkific, and Esmerise to use?

How truly intuitive are these platforms in daily work? Beyond the marketing claims, here we examine the actual user interface and operational efficiency of Kajabi, Thinkific, and Esmerise.

Feature	Thinkific	Kajabi	Esmerise
Initial accessibility	⭐️⭐️⭐️⭐️	⭐️⭐️⭐️	⭐️⭐️⭐️⭐️⭐️
Day-to-day operational speed	⭐️⭐️⭐️⭐️	⭐️⭐️⭐️⭐️	⭐️⭐️⭐️⭐️⭐️
Learning resources	Text-based, English only	Text-based, English only	Video guide, 4 languages
Mobile management	Via mobile browser	Not optimized	Full functionality

Thinkific

Interface

Thinkific gets off to a good start: the interface is generally intuitive, especially for beginners. However, diving deeper, you notice that the attention to design doesn't quite seem at Kajabi's level: sometimes the menus can feel a bit numerous, and the dimensions of certain elements don't always appear pixel-perfectly optimized. That said, it's nothing that blocks you: the main functions remain accessible. And one data point speaks volumes: the creators we've helped migrate from Thinkific rarely cited basic usability as their main reason for leaving – a sign that, despite some room for aesthetic improvement, the platform gets the job done.

Resources and Language

A crucial factor, especially outside the Anglosphere: Thinkific operates exclusively in English 🇬🇧. This applies to the user interface, the extensive help center (rich with text articles), and all official support channels. Although many unofficial guides exist online in other languages, it's vital to check their date, as they might refer to past versions of the platform.

Mobile Management

What about managing on the go? 🤳 The experience for creators on Thinkific via mobile browser is decent but inconsistent. Some areas are well-optimized for smartphones, but for more complex operations or accessing all features, desktop use often remains necessary. This represents a non-negligible limitation for those who frequently work remotely, although it must be said that complete mobile management for the creator is still a rarity in the sector (with Esmerise being the notable exception).

Kajabi

Interface

Kajabi presents itself as an undoubtedly powerful and feature-rich platform. This very richness, however, often translates into significant complexity. Options are spread across multiple menu levels, with terminology that isn't always immediate, making initial navigation less than fluid. Consequently, be prepared for a non-negligible initial time investment ⏳ just to get familiar, and even more to master advanced operational workflows.

Resources and Language

Like Thinkific, Kajabi is also available only in English 🇬🇧. It must be acknowledged, however, that its internal help center is excellent: a vast and well-organized library of text articles, superior to Thinkific's.

Mobile Management

Here, Kajabi shows a significant weakness. The interface for managing via mobile (as visible in the screenshot in the next section) has obvious layout problems, often making it frustrating or even unusable for real tasks on a smartphone 📱💥.

Esmerise

Interface

Launched in 2021, Esmerise leverages newer technologies for a radically different user experience. The main innovation? No separation between backend and frontend. The view is unified and consistent for both creator and student, eliminating the need to switch between "build" and "preview" modes. ✨ The result is an extremely fluid, intuitive, and contextual workflow that reduces steps and makes the platform immediately understandable.

Resources

We chose a targeted learning approach: instead of scattered text documentation, we offer a complete video guide. It's broken into short chapters for quick, visual learning, guiding you step-by-step. Available in Italian, English, Spanish, and French 🇮🇹🇬🇧🇪🇸🇫🇷.

Mobile Management

Designed mobile-first from day one, the Esmerise interface ensures a flawless smartphone experience (as seen in the screenshot), both via browser and the dedicated app 📱. As a creator, you can manage every single feature without limitations directly from the app: a first in this industry. ✅

How do Kajabi, Thinkific, and Esmerise handle course creation and student experience?

Let's get to the core offering: how are courses built and, crucially, experienced by your students on these platforms? 🧑‍🎓

In terms of basic features for structuring content (lessons with text, video, attachments, quizzes, progressive release or drip), Kajabi and Thinkific offer very similar toolsets. Unless you have specific needs, the differences here are minor and not decisive for your choice.

The real game-changer, however, lies elsewhere: the student-facing learning experience. This is where fundamental divergences emerge, directly impacting engagement, completion rates, and learning success.

Thinkific

Course Creation

Thinkific's course editor is functional, though it doesn't exactly shine with innovation. It adopts a classic layout: on the left, you have the course structure (modules and lessons), and on the right, you edit the individual lesson. This approach, while familiar, can make the interface feel rather full and sometimes a bit confusing, especially with complex courses. Adding content via drag-and-drop is reasonably intuitive, but the customization options for elements like quizzes or drip content remain somewhat basic. In essence: it gets the job done for creating standard courses, but without particular flair or refinement in the editing experience.

User Experience (Student)

On the student side too, Thinkific offers the classic setup with a content list on the left and the lesson player opening in the main area. It's a traditional approach that, honestly, is starting to feel rather 'outdated' and visually unappealing ('a bit plain/ugly'), especially when compared to Kajabi's more polished aesthetics or, even more so, Esmerise's integrated experience. While viewing the lesson, there's no sign of integrated community or gamification; the experience is solely focused on the video or text content, making it functional but potentially isolating and unstimulating compared to more modern and engaging models. 🧊

Kajabi

Course Creation

Kajabi's course builder provides a functional interface. Our analysis places it on a similar level to Thinkific: neither particularly innovative nor overtly frustrating. It gets the job done.

User Experience (Student)

Kajabi also relies on the classic "content list" layout. A standard approach in e-learning, but one that feels distinctly outdated and unengaging today 👴. The most critical aspect is the stark separation between the course area and the community: two parallel worlds that don't interact, to the point that on mobile they even require two separate apps! 🤯 This fragmentation creates an isolated learning experience, almost a catalog of lessons devoid of social context, often leaving the student alone with the material.

Esmerise

Course Creation

Esmerise includes essential learning tools (text, video, quizzes, drip) but radically modifies the workflow. Creation happens directly within the academy 🪄, in the same environment as the student, eliminating the backend/frontend separation. You build seeing exactly what they'll see. The result is a noticeably faster, more intuitive, and coherent process.

User Experience (Student)

Here the difference is substantial: courses aren't isolated modules, but part of an integrated learning ecosystem. A synergy is created between content, community, and gamification, transforming the classic lesson list into a living, participatory digital academy 🎓.

This integration yields measurable results: our internal data shows completion rates up to 3x higher 📈 compared to traditional list-based platforms. As we'll explore in the Gamification & Community section, it's precisely these social and engagement dynamics that transform the student's experience and motivation.

What sales and marketing tools do Kajabi, Thinkific, and Esmerise offer?

While the differences in course creation between Kajabi and Thinkific are nuanced, it's in the realm of sales and marketing 💰 where clear strategic divergences emerge, crucial for your business.

Let's now examine the fundamental tools for monetizing and growing your business: from product and payment management, to building effective websites and sales pages, through to essential integrations with the external marketing ecosystem.

Thinkific

Product and Payment Management

Thinkific allows you to sell courses, communities, memberships, bundles, and coaching. The only (very niche) feature missing compared to Kajabi is support for podcast products. A decisive advantage, however, is that even the base plans include unlimited courses, unlike the heavy restrictions imposed by Kajabi.

Regarding payments, Thinkific offers two options:

Thinkific Payments (built-in): Available in many countries, it's still "powered by" Stripe but more integrated into the platform. For example, you can manage refunds and transactions directly from Thinkific without needing to log into Stripe.
Direct Gateways (Stripe/PayPal): Alternatively (or in addition, regarding PayPal), you can connect your Stripe or PayPal accounts to receive payments more independently and with direct access to funds.

Thinkific supports one-time payments, subscriptions, and installment plans.

Sales Pages & Website

Thinkific includes a site builder with customizable themes, useful for quickly creating a storefront site and sales pages. The templates are decent and allow for a fast setup. However, based on both direct experience and discussions with various creators who moved to Esmerise, the site editor is not a strong point.
The interface feels confusing and unintuitive, and customization is limited to working "around" the predefined templates. This makes it decidedly less flexible than the more advanced editors offered by platforms like Kajabi, Esmerise, and even Teachable.

External Integrations & Email

Here, Thinkific's philosophy becomes clear: it doesn't try to be an "all-in-one" like Kajabi. Instead, it focuses on being an excellent platform for courses and communities, relying on integrations with specialized external tools for advanced marketing.

The centerpiece is the Thinkific App Store 🛒, offering direct connections with many popular services (email marketing like Mailchimp, ConvertKit, ActiveCampaign; analytics; CRM, etc.). For everything else, there's solid integration with Zapier.

Unlike Kajabi, however, Thinkific includes no internal email marketing automation features (beyond basic notifications).

Kajabi

Product and Payment Management

Kajabi stands out for its breadth of offering: it allows selling courses, coaching, memberships, and even podcasts (an uncommon option). Payment management is equally flexible:

You can connect Stripe and PayPal simultaneously, maximizing customer options.
It offers Kajabi Payments (built-in), with Stripe-like features (cards, wallets, BNPL), albeit with more limited geographic availability (check for your country).

Beware of the pricing plans, however: this is Kajabi's major drawback. The $89/month "basic" plan drastically limits you to selling just one product 🤯. The next tier at $119/month allows only three. Effectively, for minimal operational freedom, the required investment quickly jumps to $159/month.

Sales Pages and Website

The page editor is a recognized strong point for Kajabi. It provides numerous good-quality templates and a powerful interface for customization. A peculiar feature is the optimization for 4 breakpoints (including landscape/portrait tablets), an advanced technical detail, although its practical impact is reduced by low tablet usage (~2% of traffic).

External Integrations

Regarding external connectivity, Kajabi presents a notable and unexpected limitation: direct integrations with essential third-party services (e.g., Zapier, Google Analytics, Facebook Pixel) are blocked on lower-tier plans 🔒.

This is a puzzling choice, especially as the $89/month plan competes on price with mid-tier plans elsewhere where such integrations are standard. The result? Those starting on Kajabi basic operate in a relatively isolated ecosystem from the rest of their marketing tools.

As partial compensation, Kajabi includes a built-in email marketing system (absent in Thinkific). It's a more basic tool compared to dedicated solutions (e.g., ActiveCampaign) but adequate for newsletters and simple automations.

However, beware: here too, the basic plan imposes a severe limit of just 250 contacts ✋. A paltry number that becomes an almost immediate bottleneck for anyone looking to grow their list or implement serious lead generation strategies.

Esmerise

Product and Payment Management

Here Esmerise takes a noticeably simpler and more centralized approach compared to the "siloed" logic (separate products for courses, community, etc.) of Kajabi and Thinkific. Everything starts from a single product definition 💡.

You decide the access type (one-time, subscription, installments, or free) and then simply associate:

the learning content (modules, lessons)
community permissions (which areas)
any gamification bonuses.

No duplication or complex configurations: the product is defined unitarily. ✅

This unified architecture shows its advantages especially with subscriptions, overcoming limitations seen elsewhere. With Esmerise you can easily:

Create memberships that combine access to content + community + gamification in one plan.
Allow a user to have multiple active subscriptions simultaneously (e.g., basic course + advanced coaching).
Manage automatic upgrades between tiered plans (e.g., Standard to Premium), with proration and deactivation handled by the platform.

For payments, we offer maximum flexibility supporting Stripe and PayPal in parallel 💳, installment payments (with 3 provider options), and recurring subscriptions. All manageable in multiple currencies within the same academy, with the option to activate an optional module for automated electronic invoicing (tax calculation included) 🧾.

Sales Pages and Website

Our page builder is designed to combine power and intuitiveness. It allows you to create visually appealing, high-converting sales pages with no code needed, featuring seamless native integration with the checkout system.

External Integrations

Unlike the limited or intermediary-based approaches seen elsewhere, Esmerise focuses on direct native connections with your marketing ecosystem. The list is constantly growing and already includes essential tools like: ActiveCampaign, Aweber, Brevo, ConvertKit, Facebook Pixel, Flodesk, GetResponse, Google Analytics 4, Google Tag Manager, HighLevel, Klaviyo, MailerLite, MailChimp, PayPal, SmsHosting, Spoki, Systeme, TrustPilot, and more.

The practical advantage? When a user purchases, their data flows automatically into your preferred CRM or email marketing software, with no need for Zapier or manual configurations. A cleaner, more reliable, and efficient workflow.

How do Kajabi, Thinkific, and Esmerise handle community and gamification?

Feature	Thinkific	Kajabi	Esmerise
Gamification features	❌	🟡 Yes, but only in community	✅ Yes, integrated in one space
Community features	🟡 Yes, but separate from course area	🟡 Yes, but separate from course area	✅ Yes, integrated in one space
Branded App	🟡 Yes, with additional cost	🟡 Yes, with additional cost	✅ Yes, included

A strategic aspect often overlooked by creators is this: designing learning paths that keep students engaged all the way to completion. 🎯

The connection is direct: higher completion rates mean more satisfied students, tangible results, positive word-of-mouth, and thus, greater sustainability for your business.

Conversely, a course with extremely low completion is, effectively, an ineffective product. Unfortunately, industry statistics are alarming: estimates suggest average rates between just 5% and 15% 📉. A huge problem.

However, there are proven levers to reverse this trend: the strategic integration of community 🤝 and gamification 🎮.

Community recreates the social dynamic essential for learning: a place to interact, ask, share, and feel part of a group, drastically reducing dropout risk.
Gamification (points, badges, levels, leaderboards) transforms learning into a more interactive and motivating experience, encouraging consistent progress.

It is precisely on these elements, crucial for learning effectiveness, however, that neither Thinkific nor Kajabi manage to offer truly integrated and satisfactory solutions.

Thinkific

Thinkific includes a community feature, but it's designed as a distinctly separate section from the courses. Students can interact there, but this lack of integration creates a fragmented experience 🧩: to discuss, they must leave the lesson context, disrupting the learning flow and reducing opportunities for contextual interaction.

On the gamification side, the situation is even clearer: Thinkific offers no native features 🎮❌. To introduce elements like points or badges, resorting to external tools (e.g., Pointagram) is mandatory, which involves manual setups, potential extra costs, and a potentially less cohesive user experience.

Kajabi

Kajabi offers a dedicated platform, Kajabi Communities, well-structured for creating interaction spaces (feeds, discussions, live events) and with a good mobile experience. It's effective if you want to sell a community as a standalone product.

The limitation arises when seeking integration with courses: the community remains a separate silo 🧱. There's no dialogue between lesson progress and discussions, missing the opportunity for contextual interactions and peer support directly related to the learning content.

Similarly, gamification (points, badges, etc.) is natively absent within the courses themselves. Consequently, if you're looking for an ecosystem where learning, social interaction, and game dynamics work synergistically, Kajabi does not offer this integrated solution.

Esmerise

Unlike the separate features of Kajabi and Thinkific, Esmerise natively fuses community and gamification into the learning experience 🤝🎮. It does this through modular tools you activate and combine as needed.

You can integrate a forum for structured discussions or a group chat for immediate interaction, all accessible directly within the learning environment, creating a cohesive space that fosters connection and active participation.

Gamification is also integrated and flexible: assign points or rewards for progress, consistency, or community interaction. You can build a real internal economy 🏆 with badges and rewards to boost engagement and motivation.

This integrated approach isn't arbitrary; it's backed by learning science research 🧠 (like studies published in academic journals such as BJET or Computers in Human Behavior) showing that the synergy between social interaction and game mechanics significantly accelerates learning and motivation.

For Esmerise, community and gamification aren't add-ons; they are foundational elements. We design academies as living digital environments ✨, crafted to deliver a superior learning experience for both your students and you.

What is the mobile experience and branded app offering like on Kajabi, Thinkific, and Esmerise?

Feature	Thinkific	Kajabi	Esmerise
Creator app	❌	🟡 Only stats and purchase notifications	✅ Yes, no feature limitations
Student app	🟡 Very low reviews on iOS	✅ Available	✅ Available
Community inside the app	✅ Integrated in main app	🟡 Through separate app (Kajabi Communities)	✅ Integrated in main app
Branded app	🟡 Yes, with extra subscription	🟡 Yes, with extra subscription	✅ Included, no extra cost

Learning (and managing online businesses) is increasingly mobile 📱. Market forecasts (e.g., Mordor Intelligence) indicate explosive growth for m-learning (+20% annually).

This means not only do your students expect to consume content conveniently via smartphone, but you, as a creator, also need the flexibility to manage your business from anywhere.

In this context, offering a native app customized with your brand (white-label) ceases to be a luxury and becomes a strategic advantage ✨: it strengthens brand identity, ensures a superior user experience, and makes accessing your content immediate.

Thinkific

Let's start with a clear point: Thinkific does not provide a native app for creators ❌. Business management happens via the mobile browser, an experience that's functional for basics but limited, often forcing a return to the desktop for complete operations.

For students, there's an official app (iOS/Android), but beware:

The reviews on iOS are particularly critical 📉. Users complain about frequent crashes, videos freezing, and a generally subpar user experience.
The standard app is not white-label: it displays the Thinkific brand everywhere, diluting your own brand identity 🏷️.

Thinkific does offer the option of a custom white-label app for students, published under your name. However, this is a premium add-on 💸, tied to an extra subscription costing a hefty $199/month, to be paid on top of the platform plan, representing a significant and not very accessible investment.

In summary: the creator cannot manage anything from a dedicated app. For students, the branded app is a powerful solution but requires a considerable budget; otherwise, the free standard app suffers from issues (especially on iOS) and imposes Thinkific's branding.

Kajabi

Kajabi's mobile ecosystem is decidedly fragmented and impractical 😵‍💫. It relies on no less than three separate, non-communicating apps:

One for creators (with minimal functions: just stats and notifications)
One for students (accessing courses)
Yet another for the community.

This forces users and creators into constant "app-hopping" to manage activities that should be integrated.

The creator app, specifically, is almost useless for actual work: it doesn't allow creating or editing content, effectively requiring desktop use for any significant operation.

Kajabi does offer a custom-branded white-label app for students, but as a costly add-on: it requires an extra outlay of $89 or $199 per month 💸 on top of the main plan. An investment accessible only to established businesses.

In short: even paying extra for the branded app (which is good for students), the creator still cannot manage courses from mobile, and the multi-app structure remains a source of unnecessary complexity.

Kajabi Mobile: 3 separate apps 😵‍💫 + up to $199/month extra for the branded app.

Esmerise

Esmerise takes a revolutionary approach: it’s the only platform on the market offering a single native app (PWA) for everything ✨. Easily installable from the browser, it includes all the features for creators and students, without limitations.

As a creator, you can manage your entire business directly from your smartphone ✅ - you don't even need a computer. Students access courses, forums, chats, gamification, and notifications in a single, coherent and seamless environment, a clearly superior experience compared to the fragmented setup of Kajabi and Thinkific.

The Esmerise app also comes at no additional cost and is fully customizable with your brand (logo, colors, fonts), reinforcing your professional identity.

The feedback we constantly receive: the app is one of the most appreciated features ❤️. In an increasingly mobile-first world, Esmerise’s unified approach is a significant competitive advantage.

How much do Kajabi, Thinkific, and Esmerise cost?

Kajabi vs Thinkific: Pricing Strategies & Real Value

Kajabi clearly positions itself as a premium solution, targeting established businesses with high budgets. Its current "Basic" plan ($89/month annually) is already pricey yet severely limited (only 1 product!), appearing more like entry bait 🎣 into their ecosystem. To unlock essential features (custom domain, affiliates, multi-user) you need the plan at $159/month.

Added to this is the notorious extra cost for the branded mobile app: another $89/$199 per month 💸 flat, on top of the plan. The total investment becomes prohibitive for many creators during their growth phase.

Thinkific offers a decidedly more accessible entry point, with a "Basic" plan around $48/month that already includes unlimited courses – a clear plus compared to Kajabi. However, selling products via subscription requires at least the "Start" plan at $97/month. And here comes the catch: for a key feature like removing Thinkific branding from your pages and courses, you need to jump to the "Grow" plan, costing a hefty $195/month! 💸.

In summary:

Thinkific appears a decidedly more sensible option to start with (unlimited courses on the cheapest plan), but beware of hidden costs: having to pay $195/month just to remove their logo is uninviting. Added to that, as seen, the white-label app requires an additional $199/month subscription, negating some of the initial price advantage.
Kajabi (from the Growth plan, $159/month annually and up + $199/month for the app - simplifying the range) remains the powerful "all-in-one" solution, but only for those with a mature business and a significant budget to justify the high overall cost and leverage all its integrated features.

Esmerise's Positioning: Value and Accessibility

Our mission has always been radical: making the creation of extraordinary learning experiences accessible to everyone ✨. This is reflected in our plans:

The Basic Plan is designed for growth: it includes unlimited products ♾️ and many features that elsewhere require an upgrade, with no artificial limits for beginners.
The Intermediate Plan offers exceptional value: it includes a fully brandable mobile app (with your icon and colors), a feature that comes at a high extra cost on Kajabi.

How can we offer more at competitive prices?

Modern Technology 💡: Built later, we use a more efficient and scalable architecture, reducing infrastructure costs compared to older platforms.
No "Brand Tax": Our price reflects the value of the product, not a hyped brand. A direct benefit for you.
European Focus 🇪🇺: We understand the needs and often different budgets of European creators, and the platform is built with this in mind.

What kind of support and localization do Kajabi, Thinkific, and Esmerise offer?

An important factor, especially outside the Anglophone world: Thinkific and Kajabi operate entirely in English 🇬🇧❌ (interface, resources, support). For many creators and students, this is a concrete obstacle that complicates daily use and assistance.

Analyzing support: Kajabi offers quality live chat, but it's reserved for the expensive plan at $199/month. Other plans rely on email, with longer response times (although support is generally considered reliable).

Thinkific, on the other hand, offers chat and email support across all plans, even adding phone support on the plan at $195/month. Creators who have come to us have always described their support as precise and reliable.

Esmerise adopts an approach centered on accessibility. Interface, guides, and support are available in 4 languages (🇮🇹🇬🇧🇪🇸🇫🇷) on all plans. We offer assistance 7/7 via email and WhatsApp, with fast responses (a few hours). And crucially: you always talk to real people, no chatbots or automated replies. For us, human, multilingual, and responsive support is a priority, as confirmed by our Trustpilot reviews.

Final comparison: Kajabi vs Thinkific vs Esmerise

Key aspect	Thinkific	Kajabi	Esmerise
Usability	✅ Generally intuitive ⚠️ Design less polished vs Kajabi 📱 Limited mobile mgmt (browser only)	⏳ Steep learning curve 🧩 Fragmented interface 📱 Limited mobile mgmt (useless app)	✅ Intuitive & fluid ✨ In-context interface 📱 Full mobile creator app
Language & resources	🇬🇧 English only 📚 Excellent text help center	🇬🇧 English only 📚 Excellent text help center	🇮🇹🇬🇧🇪🇸🇫🇷 4 Languages (UI & support) 🎬 Targeted video guides
Course (management + student UX)	⚙️ Traditional course editor 👴 Dated / plain student UX 🧊 Course & community features isolated	⚙️ Traditional course editor 👴 Dated / plain student UX 🧊 Course & community features isolated (different apps)	🪄 In-context course editor 🎓 Integrated student UX 🤝 Course + community + gamification
Marketing & sales	📄 OK page builder (less flexible) ♾️ Unlimited courses (Base plan) 🔗 Thinkific App Store ❌ No built-in email/funnels	📄 Powerful page builder 📧 Built-in email/funnels 🔒 Base plan blocks integrations ✋ Base plan: 1 Product limit!	📄 Intuitive & powerful page builder ✅ Flexible payments 🔗 Native integrations (all plans) ♾️ Unlimited products (all plans)
Community & gamification	✅ Has community features ❌ No native gamification	🧱 Community separate from courses 🟡 Gamification only inside community	✅ Deeply integrated experience 🤝 Contextual forum/group chat 🏆 Advanced integrated gamification
Mobile & white-label app	❌ No creator app (browser only) 📉 Poor iOS student app reviews 💸 White-label app: $199/mo extra sub.	😵‍💫 3 Separate apps! ❌ Useless creator app 💸 White-label app: $89/$199/mo extra sub.	✅ 1 Unified app (creator+student) ✅ Full creator management app 🎁 White-label app included (Mid-Tier+)
Pricing & value	💲 Accessible start ($48/mo) ♾️ Unlimited courses (Base) 💸 Branding removal: $195/mo! 💸 App adds $199/mo extra!	💸 Expensive 🔒 Base ($89/1 prod) near useless 💸 App adds $199/mo extra 🎣 Upsell focused	✅ Great value for money ♾️ Unlimited products (base) 🎁 White-label app included (mid-tier) 💯 No forced upgrades
Support & localization	🇬🇧 English only ✅ Chat/Email all plans ✅ Reliable support (feedback)	🇬🇧 English only ⚠️ Chat high-tier only ✅ Reliable email (slower)	🇮🇹🇬🇧🇪🇸🇫🇷 4 Languages ✅ Email & WhatsApp 7/7 (all plans) 👩‍💻 Fast, human support (no bots)

Why is Esmerise built around creators?

At the end of this analysis, it should be clear not only how Kajabi and Thinkific compare, but above all what to look for in a platform truly built for the needs of modern creators.

Esmerise was born from this listening. We didn’t just create a tool, but a truly integrated ecosystem where courses, community, and gamification work in synergy to deliver effective and engaging learning experiences (with significantly higher completion rates). All supported by a native, brandable app, an interface designed to be intuitive, multilingual human support 🇮🇹🇬🇧🇪🇸🇫🇷 always available, and fair pricing plans that support your growth.

If you feel that traditional platforms are too complex, expensive, or limiting for your vision, maybe it’s time to consider an alternative designed specifically for you.

We invite you to try Esmerise. It’s free, no credit card required, and our team is ready to answer any questions you have.

Start building your business today.

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